I am humbled and thrilled by the response to the launch of the website. We have not formally announced (that’s coming next week) and we’re already being blogged about. You have to love the power of the web. And the passion of craft beer drinkers. What’s most exciting is the enthusiasm coming through emails and tweets of people offering to spread the word. So please, if you watch the trailer and know people who may be interested in the film and the event, get the word out.
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Sometimes life does not turn out the way you expect. When I look back, I realize that releasing my film wasn’t “supposed to be” like this. When I started making this film, I was told by those who have been through this process before to do the following:
- Finish film
- Go to big film festival, Sundance, Toronto, Cannes, Berlin
- Get a big check from a distributor who will get your film out there
- Make your next film
Well, what I actually found is that a lot has changed since September 2005 when, on a lark, I took a crew of 7 to Las Vegas to film the annual beer industry convention.
Sam Calagione, one of the “stars” of my film told a small crowd when he was in LA a recently: “Anat is like a craft brewer, she wants to get her film just right.”
True enough. I wanted to make the best possible film. But by taking my time, I also seemed to miss the “window” when documentary films were big news and were getting rich distribution deals.
But now that I’ve given up on that fantasy, the reality is actually more exciting. I get to make the decisions and shepherd my film without having “suits” make decisions for me.
This new world of bypassing the middleman is very exciting. I get to have real conversations with the audience, respond to your needs and make this whole process a lot more fun.
That’s why instead of putting up a static brochure site, I decided to launch a blog. Sure you can get lots of information on the film but I’m going to keep you in the loop so you can be part of the launch and rollout of the film. And the best part is that you can participate in the dialogue by providing your comments here and also on Facebook, Twitter and MySpace.