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Jan
21
Comments Off

Interview on Pivot TV

Here’s my interview on TakePart Live talking Beer Wars:

Feb
22
44

CALL TO ACTION

Why Beer Wars Matters

OK, this may seem self-serving coming from me but before you judge, please read on for at least another paragraph or two. Obviously Beer Wars matters to me. After all, I invested 3 years of my life making the film and another year securing distribution and promoting it. And as many of you know, I don’t (can’t) drink beer because of my alcohol allergy. I made this movie because I believe in its bigger message –consumer choice. (If you want to skip to the “call to action” then click here.)

And speaking of choice, Beer Wars is now available to virtually everyone with a TV or computer through several distribution deals with major media companies who obviously think the film has merit. So let’s take a minute to celebrate that. Woo hoo! After all, distribution (like in the beer business) is step one. After all if it’s not available, people can’t buy it.

The bigger issue is AWARENESS. It’s one thing to have the movie available along with hundreds of well-known movies (on cable and satellite on demand) or among thousands of films (on iTunes, Amazon, Netflix) but it’s another for people to actually buy or rent it. Just like in beer, the “shelf” is dominated with big names. Sure it’s easier to engage viewers on Netflix because people see it as “free” with their membership. But getting people to plop down $3.99 on a film they’ve never heard of, well that’s something else entirely. Read the rest of this entry »

Dec
14
9

Over to you…

When I made the film, I ended up with over 180 hours of footage. The film is only 85 minutes long. So… lots of footage is just sitting there waiting (begging) to be seen. And there’s some FABULOUS stuff, especially the interviews and brewery visits with some of the who’s who in beer.

I’m planning to edit some more videos but I need your help. Who do you want more of? Please give me your top 5.

I want to see more of...

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May
7
12

Getting the message out

April 16th — 3 weeks ago today — was a big day in my life. After years of hard work (and often losing hope that the film will ever be finished), I watched my movie with an audience of over 800 people in a theater for the first time. And it was amazing to know that it was also watched at the same time by audiences in theaters across the country (yes, except the Pacific time zone, but everything is always tape delayed out here). Read the rest of this entry »

Mar
28
14

Blue Moon

While making the film, I was surprised that many of the brands on supermarket and grocery store shelves that appear to be made by small craft brewers actually come from BudMillerCoors. OK, I wasn’t really surprised because I knew how things worked having been in the beer business but the proliferation of “craft style beers” was staggering. How is a consumer supposed to know what’s a “real” craft beer. Is it the type of beer? Or the brewer that matters?

Check out the Blue Moon video extra and decide for yourself.

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Mar
21
1

Inspiration

I’ve been thinking a lot about how entrepreneurs find their passion. So often it’s about finding a hobby and turning it into your life’s work.

Here’s a video of Charlie Papazian who inspired many to begin homebrewing beer. And so many took what they started making in their kitchens and basements into breweries and brewpubs and made it into their careers. Sharing their passion with those who appreciate their creations.

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Mar
18
1

Theatrical Trailer

Here’s the new theatrical trailer that starts running this coming Friday.

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Mar
12
2

5 Weeks and Counting

I can’t believe that in 5 weeks from today, we’ll be getting ready for the big event. As you can imagine, preparations are well on the way. Excitement is building. I’ll be sharing a lot more in the coming weeks.

In the meantime, here’s another video extra. This one features Kim Jordan, Founder of New Belgium Brewing (makers of Fat Tire). Her company is one of the biggest success stories in the craft beer world.

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Mar
5
1

Inspiration

I’m so excited by the response we’re getting to the site and the event. And all the people who want to help spread the word. Please tell your friends, tell your enemies, tell the world. Beer Wars Live April 16th. Be there.

Here is a new video of Greg Koch from Stone Brewing talking about making it in the ultra competitive beer business. You can see more clips in extras.

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Mar
4
2

IT’S OFFICIAL

Today is our official launch for BEER WARS LIVE on April 16th. We are going to be in 440 theatres across America for one night only. We will have the world premiere of the film followed by a live talk-show style panel with key people from the movie (think reunion show) led by Ben Stein. For more on the event or to find a theatre near you go to the Fathom Events website.

We’ve already received lots of buzz (all viral) and people are planning events in their communities that evening. Please help us to get the word out so that we can get the conversation started!

And check back often for more exclusive videos.

Greg Koch (Stone) and Kim Jordan (New Belgium) will be posted this week in addition to Jim Koch (Boston Beer) and Sam Calagione (Dogfish Head).

Oenophiles have SIDEWAYS and BOTTLE SHOCK; now their beer-loving counterparts can claim a film as their own.
- Rotten Tomatoes
A David and Goliath story pitting the country's smallest brewers against the largest.
- CNN
Beer Wars: Brewed in America, is an eye-opening, funny and righteously infuriating documentary by first-time filmmaker Anat Baron. Her film (think of it as Suds: A Love Story) is also a pretty damning indictment of not just the beer industry but contemporary unfettered unregulated capitalism's disturbing excesses.
- Box Office Magazine
In Beer Wars, entrepreneurialism and opportunity go awry when tainted by greed and a thirst for power.
- Los Angeles Times
Beer Wars certainly raises some interesting questions, the most potent of which is, is this what capitalism is meant to be?
- New Times
For those who are keeping the American dream alive, this spirited documentary raises a toast.
- St Louis Post-Dispatch
A trenchant analysis unapologetic in its rebuke of Big Beer, Beer Wars is heartily recommended for patrons already inclined to opt for the local brew at every tap. It will also appeal to patrons interested in craft foods as well as homebrewed beer and wine and others particular about quality.
- Library Journal