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	<title>Beer Wars Movie &#187; Todd Alstrom</title>
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	<link>http://BeerWarsMovie.Com</link>
	<description>In America, size matters. The bigger you are, the more power you have, especially in the business world.  Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.</description>
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		<title>Thanksgiving</title>
		<link>http://BeerWarsMovie.Com/2009/11/24/thanksgiving/</link>
		<comments>http://BeerWarsMovie.Com/2009/11/24/thanksgiving/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 14:53:37 +0000</pubDate>
		<dc:creator>Anat</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Charlie Papazian]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Dogfish Head]]></category>
		<category><![CDATA[Greg Koch]]></category>
		<category><![CDATA[Jay Brooks]]></category>
		<category><![CDATA[Reason Foundation]]></category>
		<category><![CDATA[Sam Calagione]]></category>
		<category><![CDATA[Shaun O'Sullivan]]></category>
		<category><![CDATA[St. Arnold]]></category>
		<category><![CDATA[Stone Brewing]]></category>
		<category><![CDATA[thank you]]></category>
		<category><![CDATA[Todd Alstrom]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=922</guid>
		<description><![CDATA[It’s been an amazing year. I finished my film. Released it theatrically and on DVD. And just closed the biggest deal yet which will get the movie into the mainstream. Announcement to come soon, I promise.
So much to be grateful for. Especially the supporters who believed in the film from the start (before they even [...]]]></description>
			<content:encoded><![CDATA[<p>It’s been an amazing year. I finished my film. Released it theatrically and on DVD. And just closed the biggest deal yet which will get the movie into the mainstream. Announcement to come soon, I promise.</p>
<p>So much to be grateful for. Especially the supporters who believed in the film from the start (before they even saw it) and stood by it despite the naysayers. A big thanks to (in no particular order):<br />
<span id="more-922"></span></p>
<ul>
<li><strong><a href="http://www.dogfish.com/">Dogfish Head</a></strong> &#8212; especially <strong>Sam</strong> and <strong>Mariah Calagione</strong>.</li>
<li><strong><a href="http://www.stonebrew.com/">Stone Brewing</a></strong>  &#8212; especially <strong>Greg Koch</strong> who is the epitome of walking the talk.</li>
<li><strong><a href="http://www.brewersassociation.org/">Brewers Association</a></strong> &#8212; especially <strong>Charlie Papazian</strong> for believing in the big picture.</li>
<li><strong><a href="http://beeradvocate.com/">Beer Advocate</a></strong> &#8212; especially <strong>Todd Alstrom</strong> who not only promoted the film but invited me to be a part of the American Craft Beer Festival.</li>
<li><strong><a href="http://www.yelp.com/la">Yelp</a></strong> &#8212; for taking a chance on this indie movie and engaging the Yelp community through its super enthusiastic community managers.</li>
<li><strong><a href="http://reason.org/">Reason Foundation/Reason TV</a></strong> –- especially <strong>Jon Graff</strong> for all the exposure.</li>
<li><strong><a href="http://maureenogle.com/blog/">Maureen Ogle</a></strong> -– for her support and smarts.</li>
<li><strong><a href="http://brookstonbeerbulletin.com/">Jay Brooks</a></strong> &#8212; for telling it like it is.</li>
<li><strong><a href="http://www.21st-amendment.com/">Shaun O’Sullivan</a></strong> and <strong><a href="http://www.saintarnold.com/">Brock Wagner</a></strong> –- for helping to promote the film despite the fact that their brewery isn’t in it. They embody the collaborative spirit of craft brewers. I wish more would follow suit.</li>
<li>On a personal note, thank you to my number one supporter and social media guru, my sister &#8212; <strong>Ayelet Baron</strong>.</ul>
<p>And a heartfelt thank you to all the bloggers, journalists, Facebook fans and Twitter followers who helped promote the film. I couldn’t have done it without you.</p>
<p>The journey continues. I’m glad to have you on my side.</p>
<p>Happy Turkey Day!</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Starting a Conversation</title>
		<link>http://BeerWarsMovie.Com/2009/04/13/starting-a-conversation/</link>
		<comments>http://BeerWarsMovie.Com/2009/04/13/starting-a-conversation/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 03:56:02 +0000</pubDate>
		<dc:creator>Anat</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Charlie Papazian]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Greg Koch]]></category>
		<category><![CDATA[Maureen Ogle]]></category>
		<category><![CDATA[Rhonda Kallman]]></category>
		<category><![CDATA[Sam Calagione]]></category>
		<category><![CDATA[Todd Alstrom]]></category>

		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=714</guid>
		<description><![CDATA[I chose this unique way for launching the film because I wanted to start a conversation. And it starts as soon as the film ends. I invited 6 people who appear in the film to sit on the panel and to be inclusive, 2 who are not.
Let&#8217;s start with the 2 you won&#8217;t see. I [...]]]></description>
			<content:encoded><![CDATA[<p>I chose this unique way for launching the film because I wanted to start a conversation. And it starts as soon as the film ends. I invited 6 people who appear in the film to sit on the panel and to be inclusive, 2 who are not.</p>
<p>Let&#8217;s start with the 2 you won&#8217;t see. I wanted the new heads of MillerCoors and Anheuser-Busch Inbev to provide their perspective. Tom Long from Miller Coors passed because he had a “conflict” while Dave&#8217;s Peacock&#8217;s “handlers” told me they&#8217;d get back to me. Tick tock.<span id="more-714"></span></p>
<p>Here&#8217;s what to expect from the panel. Sam Calagione and Rhonda Kallman will bring you up to date on their stories. And after watching the film, you&#8217;ll be glad they&#8217;re there to fill you in.</p>
<p>Greg Koch, Charlie Papazian, Maureen Ogle and Todd Alstrom will provide their unique perspectives on where we&#8217;ve been and where we&#8217;re going. Having spent time with all of them while making the film, I don&#8217;t think there&#8217;s a shrinking violet in the bunch. I have a feeling that 30 minutes may not be enough to contain these personalities.</p>
<p>Also remember that none of them have seen the film so their reactions will be raw. And since I&#8217;ll be on the panel with them, let&#8217;s hope no shoes are hurled at me or at each other. That&#8217;s the cool thing about a LIVE show. Anything can happen.</p>
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		<slash:comments>53</slash:comments>
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