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Does Size Matter?

I just read this comment about the trailer on YouTube : “This is such propaganda! Why is Jim Koch talking about his products when everyone knows that most of the Sam Adams line is contract brewed by Miller. In addition, he is one of the largest brewers in the country. I personally like a lot of different styles of beer, and I think it is up to the consumer as to what they drink. You can’t sit here and tell me that every micro brew out there would not like to sell more of their product! The elitist attitudes will destroy the craft beer movement.”

Wow. This guy is certainly passionate. And some of his comments were echoed by people I met at screenings and panels over the past few weeks.

One thing is certain. There is no singular craft beer enthusiast. And perceptions vary widely.
Read the rest of this entry »


Taking the Show on the Road

I’m excited to take Beer Wars out to Texas this weekend and Boston the next. This will be my first opportunity to interact directly with theater audiences which is a great opportunity to actually have a conversation.

I’m looking forward to joining Greg Koch (Stone) in Austin, Claus Hagelman (Dogfish Head) in Houston, and to finally meeting Brock Wagner (St. Arnold) in San Antonio, all at the Alamo Drafthouse who have been waiting patiently for the film’s release for quite a while. I’m expecting the Q&A to be quite lively and I look forward to hearing what’s on people’s minds and sharing my experiences and perspective on the issues. Read the rest of this entry »

Oenophiles have SIDEWAYS and BOTTLE SHOCK; now their beer-loving counterparts can claim a film as their own.
- Rotten Tomatoes
A David and Goliath story pitting the country's smallest brewers against the largest.
Beer Wars: Brewed in America, is an eye-opening, funny and righteously infuriating documentary by first-time filmmaker Anat Baron. Her film (think of it as Suds: A Love Story) is also a pretty damning indictment of not just the beer industry but contemporary unfettered unregulated capitalism's disturbing excesses.
- Box Office Magazine
In Beer Wars, entrepreneurialism and opportunity go awry when tainted by greed and a thirst for power.
- Los Angeles Times
Beer Wars certainly raises some interesting questions, the most potent of which is, is this what capitalism is meant to be?
- New Times
For those who are keeping the American dream alive, this spirited documentary raises a toast.
- St Louis Post-Dispatch
A trenchant analysis unapologetic in its rebuke of Big Beer, Beer Wars is heartily recommended for patrons already inclined to opt for the local brew at every tap. It will also appeal to patrons interested in craft foods as well as homebrewed beer and wine and others particular about quality.
- Library Journal