http://BeerWarsMovie.Com In America, size matters. The bigger you are, the more power you have, especially in the business world. Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries. Sat, 21 Apr 2012 02:43:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://BeerWarsMovie.Com/2009/07/31/what-i-learned-from-the-white-house-beer-summit/ http://BeerWarsMovie.Com/2009/07/31/what-i-learned-from-the-white-house-beer-summit/#comments Fri, 31 Jul 2009 19:34:42 +0000 Anat http://BeerWarsMovie.Com/?p=876

The mainstream media knows absolutely nothing about who makes what beer.

The same media didn’t understand why craft brewers were upset over the beer choices, especially Bud Light (see #1).

Most Americans didn’t care about the beers themselves.

Some Americans did care about who made the beers.

Many of the small brewers who made media appearances used it as an opportunity to promote their own breweries as opposed to the community.

There wasn’t much opposition to the idea of the BEER Summit from the anti-alcohol folks.

The story was played out as soon as the beer choices were revealed.

It was a one-note story that didn’t lead to a bigger conversation. Yawn.

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