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Mar
5
20

An Appeal to America’s Independent Brewers

From the Filmmaker behind Beer Wars

As a response to my CALL TO ACTION asking folks to spread the word about the recent availability of Beer Wars, I received this reply from Daniel Curran from Devil’s Canyon Brewing Company:

$400,000 / 1,600 craft breweries in the US = $250 per brewery. My brewery will send you $500 because we know Beer Wars had contributed to at least that much in additional revenue. In return – I want to be able to give a copy to every single person that I meet. At every summer event, at every brewers festival, at every bar and restaurant our beers are on tap. Who is in? How do we organize it?

Just so I am clear – why WOULDN’T each and every craft brewery in the US donate? Yes money is tight for all of us – but $250 / $300 is very reasonable. Breweries could raise that from their fan base in no time. Hell, we could finance your next film. The key in my opinion is the ability to get a copy in everyone’s hands I meet.

Wow! This was completely unexpected. And it got me thinking. Other than a few breweries like Stone, The Bruery, and 21st Amendment who have supported the film by buying DVDs and hosting screenings, where are the other breweries? Why am I not hearing from them?
Read the rest of this entry »

FILED UNDER: Community, DVD
Comment
Aug
27
6

Filmmaker as Enforcer

Social media means no more secrets. I was surprised to see a screening of my film advertised and retweeted over the past few days. It was happening at a bar in San Diego. One problem. I knew nothing about it. No one contacted me. Or asked for permission. Read the rest of this entry »

FILED UNDER: DVD, General
Comment
Jun
9
4

I’m back…

I’ve been thinking a lot about how to get the conversation started with a bigger audience. After all, that’s why I made the film – to get lots of people to watch it and talk about it. Beer Wars Live was a great launch pad but there are hundreds of thousands, if not millions of people around the world who have never heard of Beer Wars. So how do you get the word out in this heavily saturated, heavily messaged era we live in? And how do you do it without a multi million dollar advertising campaign? Read the rest of this entry »

FILED UNDER: Community, News
Comment
Oenophiles have SIDEWAYS and BOTTLE SHOCK; now their beer-loving counterparts can claim a film as their own.
- Rotten Tomatoes
A David and Goliath story pitting the country's smallest brewers against the largest.
- CNN
Beer Wars: Brewed in America, is an eye-opening, funny and righteously infuriating documentary by first-time filmmaker Anat Baron. Her film (think of it as Suds: A Love Story) is also a pretty damning indictment of not just the beer industry but contemporary unfettered unregulated capitalism's disturbing excesses.
- Box Office Magazine
In Beer Wars, entrepreneurialism and opportunity go awry when tainted by greed and a thirst for power.
- Los Angeles Times
Beer Wars certainly raises some interesting questions, the most potent of which is, is this what capitalism is meant to be?
- New Times
For those who are keeping the American dream alive, this spirited documentary raises a toast.
- St Louis Post-Dispatch
A trenchant analysis unapologetic in its rebuke of Big Beer, Beer Wars is heartily recommended for patrons already inclined to opt for the local brew at every tap. It will also appeal to patrons interested in craft foods as well as homebrewed beer and wine and others particular about quality.
- Library Journal