Today is the one-year anniversary of Beer Wars Live! A year ago, a distinguished panel including Charlie Papazian, Sam Calagione, Greg Koch, Ronda Kallman, Todd Alstrom and Maureen Ogle convened together with an audience of 800 at Royce Hall on the UCLA Campus in Los Angeles to broadcast the film and panel discussion live via satellite to 440 theatres nationwide.
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It’s been an amazing year. I finished my film. Released it theatrically and on DVD. And just closed the biggest deal yet which will get the movie into the mainstream. Announcement to come soon, I promise.
So much to be grateful for. Especially the supporters who believed in the film from the start (before they even saw it) and stood by it despite the naysayers. A big thanks to (in no particular order):
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I’m excited to take Beer Wars out to Texas this weekend and Boston the next. This will be my first opportunity to interact directly with theater audiences which is a great opportunity to actually have a conversation.
I’m looking forward to joining Greg Koch (Stone) in Austin, Claus Hagelman (Dogfish Head) in Houston, and to finally meeting Brock Wagner (St. Arnold) in San Antonio, all at the Alamo Drafthouse who have been waiting patiently for the film’s release for quite a while. I’m expecting the Q&A to be quite lively and I look forward to hearing what’s on people’s minds and sharing my experiences and perspective on the issues. Read the rest of this entry »
It’s been 10 days since the big night. I wanted to let everyone else have their say, before jumping in. The good news is that there has been a great deal of positive feedback from people who saw the film. But it is the beer bloggers who have raised issues. So I have mixed feelings about addressing their feedback; is this really what I want to engage in? But ultimately, I’d like to articulate my thoughts and move forward with everyone. To the actual issues the film addresses.
Spoiler alert: If you have not seen the film then you may want to stop reading and make up your own mind at a future screening or from the DVD. Read the rest of this entry »
I chose this unique way for launching the film because I wanted to start a conversation. And it starts as soon as the film ends. I invited 6 people who appear in the film to sit on the panel and to be inclusive, 2 who are not.
Let’s start with the 2 you won’t see. I wanted the new heads of MillerCoors and Anheuser-Busch Inbev to provide their perspective. Tom Long from Miller Coors passed because he had a “conflict” while Dave’s Peacock’s “handlers” told me they’d get back to me. Tick tock. Read the rest of this entry »
I’m so excited by the response we’re getting to the site and the event. And all the people who want to help spread the word. Please tell your friends, tell your enemies, tell the world. Beer Wars Live April 16th. Be there.
Here is a new video of Greg Koch from Stone Brewing talking about making it in the ultra competitive beer business. You can see more clips in extras.