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Mar
4
2

IT’S OFFICIAL

Today is our official launch for BEER WARS LIVE on April 16th. We are going to be in 440 theatres across America for one night only. We will have the world premiere of the film followed by a live talk-show style panel with key people from the movie (think reunion show) led by Ben Stein. For more on the event or to find a theatre near you go to the Fathom Events website.

We’ve already received lots of buzz (all viral) and people are planning events in their communities that evening. Please help us to get the word out so that we can get the conversation started!

And check back often for more exclusive videos.

Greg Koch (Stone) and Kim Jordan (New Belgium) will be posted this week in addition to Jim Koch (Boston Beer) and Sam Calagione (Dogfish Head).

FILED UNDER: News
Comment
Feb
26
3

BIG NEWS TO SHARE

I am so tired because I have been working 24/7 on the big launch. I have to say that while I am exhausted, I am also so excited that all this hard work is finally going live. While making this film, my focus has been on sharing this story. So here we go.

I’ve been planning for tomorrow for the past three years and all I can say is: It’s HERE!

Watch this space for more blog posts but in the meantime, watch the trailer and tell me what you think…

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FILED UNDER: News
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Jan
14
10

Sometimes life doesn’t turn out the way you expect

Sometimes life does not turn out the way you expect. When I look back, I realize that releasing my film wasn’t “supposed to be” like this. When I started making this film, I was told by those who have been through this process before to do the following:

  • Finish film
  • Go to big film festival, Sundance, Toronto, Cannes, Berlin
  • Get a big check from a distributor who will get your film out there
  • Make your next film

Well, what I actually found is that a lot has changed since September 2005 when, on a lark, I took a crew of 7 to Las Vegas to film the annual beer industry convention.

Sam Calagione, one of the “stars” of my film told a small crowd when he was in LA a recently: “Anat is like a craft brewer, she wants to get her film just right.”

True enough. I wanted to make the best possible film. But by taking my time, I also seemed to miss the “window” when documentary films were big news and were getting rich distribution deals.

But now that I’ve given up on that fantasy, the reality is actually more exciting. I get to make the decisions and shepherd my film without having “suits” make decisions for me.

This new world of bypassing the middleman is very exciting. I get to have real conversations with the audience, respond to your needs and make this whole process a lot more fun.

That’s why instead of putting up a static brochure site, I decided to launch a blog. Sure you can get lots of information on the film but I’m going to keep you in the loop so you can be part of the launch and rollout of the film. And the best part is that you can participate in the dialogue by providing your comments here and also on Facebook, Twitter and MySpace.

FILED UNDER: General
Comment
Oenophiles have SIDEWAYS and BOTTLE SHOCK; now their beer-loving counterparts can claim a film as their own.
- Rotten Tomatoes
A David and Goliath story pitting the country's smallest brewers against the largest.
- CNN
Beer Wars: Brewed in America, is an eye-opening, funny and righteosly infuriating documentary by first-time filmaker Anat Baron. Her film (think of it as Suds: A Love Story) is also a pretty damning idictment of not just the beer industry but contemporary unfettered unregulated capitalism's disturbing excesses.
- Box Office Magazine
In Beer Wars, entrepreneurialism and opportunity go awry when tainted by greed and a thirst for power.
- Los Angeles Times
Beer Wars certainly raises some interesting questions, the most potent of which is, is this what capitalism is meant to be?
- New Times
For those who are keeping the American dream alive, this spirited documentary raises a toast.
- St Louis Post-Dispatch
A trenchant analysis unapologetic in its rebuke of Big Beer, Beer Wars is heartily recommended for patrons already inclined to opt for the local brew at every tap. It will also appeal to patrons interested in craft foods as well as homebrewed beer and wine and others particular about quality.
- Library Journal