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Time flies when…

Today is the one-year anniversary of Beer Wars Live! A year ago, a distinguished panel including Charlie Papazian, Sam Calagione, Greg Koch, Ronda Kallman, Todd Alstrom and Maureen Ogle convened together with an audience of 800 at Royce Hall on the UCLA Campus in Los Angeles to broadcast the film and panel discussion live via satellite to 440 theatres nationwide.

Read the rest of this entry »


My response to (some) beer bloggers

It’s been 10 days since the big night. I wanted to let everyone else have their say, before jumping in. The good news is that there has been a great deal of positive feedback from people who saw the film. But it is the beer bloggers who have raised issues. So I have mixed feelings about addressing their feedback; is this really what I want to engage in? But ultimately, I’d like to articulate my thoughts and move forward with everyone. To the actual issues the film addresses.

Spoiler alert: If you have not seen the film then you may want to stop reading and make up your own mind at a future screening or from the DVD.
Read the rest of this entry »


Moving Forward

Apologies if you didn’t get to see Beer Wars Live because of technical issues at your theater. Please send your “sob story” and we’ll send you a special code to purchase a DVD at the discounted rate of $15 (same price as the event) instead of $20.

The DVD, which we are currently rushing into production, will include the film, the panel discussion and the extras shown that evening. I hope that this makes up for any inconvenience you encountered.

PS I’ve been sitting back until after the “reviews” are in before I respond with my thoughts and perspective on the event, the feedback and the future.



I’ve been on radio silence for the past few days. Getting ready for the event and then processing everything. I meant what I said all along, I wanted this film to start a conversation. And it has. Lots of comments on Twitter, Facebook and this blog. And emails too. I plan to address the good, the bad and the ugly. But first I need a few days off. Much more to come after the weekend. Beach, baby beach.

And for those who doubt the mainstream interest in this topic, this ran yesterday on CNN… one day late I know but it did run.


Starting a Conversation

I chose this unique way for launching the film because I wanted to start a conversation. And it starts as soon as the film ends. I invited 6 people who appear in the film to sit on the panel and to be inclusive, 2 who are not.

Let’s start with the 2 you won’t see. I wanted the new heads of MillerCoors and Anheuser-Busch Inbev to provide their perspective. Tom Long from Miller Coors passed because he had a “conflict” while Dave’s Peacock’s “handlers” told me they’d get back to me. Tick tock. Read the rest of this entry »


The End of the Beginning

I’m on a plane to New York to promote the event (which is only 4 days away) on television. I’ve waited a long time for this moment and I’m trying to take it all in.

This adventure began in September 2005 and will culminate on April 16th, 2009. It’s been a long journey on so many levels. Personally, I’m celebrating completing and releasing a feature length independent film. Not a small feat in today’s crowded market. Professionally, I’m hoping that audiences show up to see it. As a filmmaker, that’s the holy grail. We make films because we have something to say, a story that must be told. And after the filming and editing and endless rough cut screenings, we want to share it with the world. Read the rest of this entry »


Top 5 reasons to go see BEER WARS LIVE on April 16th

5. It’s the day after tax day. You made it through another year.

4. You actually care about the subject matter. The continued success of craft beer and craft brewers.

3. It’ll make you CRAVE a great beer. As if you need an excuse…

2. By supporting an independent film you’re ensuring that more films will be made by filmmakers seeking the truth vs. the homogenization of studio films.

1. By attending this event you are showing your support for the craft beer movement. This is as mainstream as it gets. Beer Wars Live is being shown in 440 theaters by the same people who bring the Metropolitan Opera and This American Life into movie theaters. If you don’t show up, it speaks volumes. Everyone is watching…



We’re 20 days from Beer Wars LIVE and while we have tons of buzz out there, it’s not translating into ticket sales. Not yet. I know that people aren’t used to buying tickets for movies until the last minute, but let explain why I think it’s important to buy in advance. This is a one night event, which it means that if you want in, you should plan ahead. In some markets we have a limited number of seats available. In others we may be able to add more if demand exists. Buying ahead sends a message that the groundswell has begun.

Remember that NCM Fathom bet big on interest from the beer community. They’re the same people who bring the Metropolitan Opera and This American Life into theatres. Let’s show them that this event is garnering the same type of support.

So… please, if at all possible, support this event by going to fathomevents.com and buy your tickets today.


Theatrical Trailer

Here’s the new theatrical trailer that starts running this coming Friday.

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event poster

As of Friday the 13th (I guess it is actually a lucky day) there are trailers running for Beer Wars Live in 1,000 movie theatres across America. And posters hanging in 650 theatres. I have not had a chance to go to a theatre this weekend, so if you go to the movies, please let me know that you’ve seen them.

Even better, post a picture of you with the poster on your blog or your favorite social networking tool and share a link to your pic in the comments section below. Don’t forget to include the theatre location.

The event poster is also available online.

See you at the movies!

Oenophiles have SIDEWAYS and BOTTLE SHOCK; now their beer-loving counterparts can claim a film as their own.
- Rotten Tomatoes
A David and Goliath story pitting the country's smallest brewers against the largest.
Beer Wars: Brewed in America, is an eye-opening, funny and righteously infuriating documentary by first-time filmmaker Anat Baron. Her film (think of it as Suds: A Love Story) is also a pretty damning indictment of not just the beer industry but contemporary unfettered unregulated capitalism's disturbing excesses.
- Box Office Magazine
In Beer Wars, entrepreneurialism and opportunity go awry when tainted by greed and a thirst for power.
- Los Angeles Times
Beer Wars certainly raises some interesting questions, the most potent of which is, is this what capitalism is meant to be?
- New Times
For those who are keeping the American dream alive, this spirited documentary raises a toast.
- St Louis Post-Dispatch
A trenchant analysis unapologetic in its rebuke of Big Beer, Beer Wars is heartily recommended for patrons already inclined to opt for the local brew at every tap. It will also appeal to patrons interested in craft foods as well as homebrewed beer and wine and others particular about quality.
- Library Journal