Beer Wars Movie » BudMillerCoors http://BeerWarsMovie.Com In America, size matters. The bigger you are, the more power you have, especially in the business world. Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries. Mon, 24 Oct 2011 13:32:09 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Who Owns What? Part II http://BeerWarsMovie.Com/2009/12/10/who-owns-what-part-ii/ http://BeerWarsMovie.Com/2009/12/10/who-owns-what-part-ii/#comments Thu, 10 Dec 2009 19:33:11 +0000 Anat http://BeerWarsMovie.Com/?p=934 The first list included the top selling beers for the Big Two. As promised, here is the brand list for Anheuser-Busch and MillerCoors. These come off their websites and include only beer brands sold in the U.S.

In the interest of being thorough, the following are missing from the list:

  • Anheuser-Busch has a 50% equity stake in Grupo Modelo (Corona, Modelo, Pacifico)
  • Anheuser-Busch is a 49% shareholder in Coastal Brewing Company which in turn owns Old Dominion and Fordham
  • The Craft Brewers Alliance (Redhook and Widmer and partially owned by Anheuser-Busch) holds a minority interest in Chicago’s Goose Island Beer Co. and Kona Brewing Co. of Hawaii.

So there you have it. The question to address is, why does this matter? I made a film about it. Why do you care?

Anheuser-Busch Brand List

Budweiser Family

Budweiser
Bud Light
Budweiser Select
Bud Light Lime
Bud Light Golden Wheat
Budweiser American Ale
Select 55
Bud Dry
Bud Ice
Bud Ice Light
Budweiser & Clamato Chelada
Bud Light & Clamato Chelada

Michelob Family

Michelob Original Lager
Michelob Light
Michelob AmberBock
Michelob Bavarian Style Wheat
Michelob Dunkel Weisse
Michelob Honey Lager
Michelob Honey Wheat
Michelob Irish Red Ale
Michelob Marzen
Michelob Pale Ale
Michelob Porter
Michelob Rye P.A.
Michelob Fall Sampler Pack
Shock Top Belgian White
Stone Mill Pale Ale

Michelob ULTRA Family

Michelob ULTRA
Michelob ULTRA Amber
Michelob ULTRA Lime Cactus
Michelob ULTRA Pomegranate Raspberry
Michelob ULTRA Tuscan Orange Grapefruit
Michelob Golden Draft
Michelob Golden Draft Light

Michelob Seasonal Beer

Beach Bum Blonde Ale
Jack’s Pumpkin Spice Ale
Hop Hound Amber Wheat
Winter’s Bourbon Cask Ale

Busch Family

Busch
Busch Light
Busch Ice

Natural Family

Natural Light
Natural Ice

Imports

Bass
Beck’s
Beck’s Dark
Beck’s Oktoberfest
Becks’s Premier Light
Boddingtons
Czechvar
Harbin Lager
Hoegaarden
Kirin Ichiban
Kirin Light
Leffe
Leffe Brown
Lowenbrau
Staropramen Pilsner
Stella Artois
Tennent’s Lager
Tiger Beer

Specialty Beers

Bare Knuckle Stout
Bud Extra
Ray Hill’s American Pilsner
Redbridge
Rolling Rock
Rock Light
Wild Blue
ZiegenBock
ZiegenBock Amber

Regional Beers

SkipJack Amber

Malt Liquors

Hurricane High Gravity
Hurricane Ice
Hurricane Malt Liquor
King Cobra

BACARDI Family

BACARDI Silver Mango Mojito
BACARDI Silver Pomegranate Mojito
BACARDI Silver Mojito
BACARDI Silver Lemonade
BACARDI Silver Raz
BACARDI Silver Strawberry
BACARDI Silver Watermelon

Specialty Malt Liquors

TILT Orange
TILT Green

Alliance Partner Products

Redhook
Widmer Brothers

Non-Alcohol Brew

O’Doul’s
O’Doul’s Amber
Busch NA
Beck’s NA

Energy Drinks

180 All-Natural Energy
Monster Energy

Specialty Waters

BORBA Skin Balance Water
Icelandic Glacial

MillerCoors Brand List

Domestic

Coors Banquet
Coors Light
Extra Gold Lager
Hamm’s
Hamm’s Golden draft
Hamm’s special Light
Icehouse 5.0
Icehouse 5.5
Icehouse Light
Keystone Light
Keystone Premium
Magnum Malt Liquor
MGD 64
Mickey’s
Micky’s Ice
Miller Chill
Miller Genuine draft
Miller High Life
Miller High Life Light
Miller Lite
Milwaukee’s Best
Milwaukee’s Best Ice
Milwaukee’s Best Light
Olde English 800
Olde English 800 7.5
Olde English High Gravity 800 Red Dog
Southpaw Light
Steel Reserve High Gravity
Steel Reserve Triple Export 8.1%
Steel Six

Import

Aguila
Cristal
Cusquena
Grolsch Amber Ale
Grolsch Blonde Lager
Grolsch Light Lager
Grolsch Premium Lager
Lech
Molson Canadian
Molson Canadian Light
Molson Golden
Molson Ice
Molson XXX
Peroni Nastro Azzirro
Pilsner Urquell
Tyskie

Craft

Blue Moon Belgian White
Blue Moon Full Moon Winter Ale
Blue Moon Harvest Moon Pumpkin Ale
Blue Moon Honey Moon Summer Ale
Blue Moon Rising Moon Spring Ale
Frederick Miller Classic Chocolate Lager
Henry Weinhard’s Belgian Style Wheat
Henry Weinhard’s Blonde
Henry Weinhard’s Blue Boar
Henry Weinhard’s Classic Dark Lager
Henry Weinhard’s Hefeweizen
Henry Weinhard’s India Pale Ale
Henry Weinhard’s Private Reserve
Henry Weinhard’s Summer Wheat Ale
Leinenkugel’s Berry Weiss
Leinenkugel’s BIG BUTT Dopplebock
Leinenkugel’s Classic Amber Lager
Leinenkugel’s Creamy Dark
Leinenkugel’s Fireside Nut Brown
Leinenkugel’s Honey Weiss
Leinenkugel’s Light
Leinenkugel’s Oktoberfest Lager
Leinenkugel’s Original Lager
Leinenkugel’s Red Lager
Leinenkugel’s Summer Shandy
Leinenkugel’s Sunset Wheat
Sheaf Stout

Specialty

Coors Non-Alcoholic
Foster’s
Foster’s Premium Ale
George Killian’s Irish Red
Sharp’s
Sparks
Sparks Light
Sparks Plus 6%
Sparks Plus 7%
Winterfest

]]> http://BeerWarsMovie.Com/2009/12/10/who-owns-what-part-ii/feed/ 17 Who owns what? http://BeerWarsMovie.Com/2009/12/01/who-owns-what/ http://BeerWarsMovie.Com/2009/12/01/who-owns-what/#comments Tue, 01 Dec 2009 21:29:47 +0000 Anat http://BeerWarsMovie.Com/?p=927 I’ve received hundreds of emails and tweets since the film came out asking for a list of the beer brands owned by the 2 big brewers. I’ve been meaning to pull one together and when I received today’s issue of Modern Brewery Age, I decided to go with their partial list (for now). The list includes the top brands sold by Anheuser-Busch InBev and MillerCoors (based on sales for the 4 week period ending 11/1/09 from IRI Data Total US Food, Drug & Convenience).

So here is the list. Debate on why it matters will certainly follow.

ANHEUSER-BUSCH INBEV
BUD LIGHT
BUDWEISER
NATURALLIGHT
BUSCH LIGHT
BUSCH
NATURALICE
MICHELOB ULTRALIGHT
BUD ICE
BUD LIGHT LIME
BUDWEISER SELECT
BUD LIGHT GOLDEN WHEAT
MICHELOB LIGHT
KING COBRA
HURRICANE HIGH GRAVITY
BUD LIGHT CHELADA
ROLLING ROCK
BECKS
STELLAARTOIS LAGER
ODOULS NA
HURRICANE MALT LIQUOR
BUSCH ICE
MICHELOB AMBER BOCK
BUDWEISER CHELADA
BUDWEISER SELECT 55
BUD DRY
LANDSHARK LAGER
MICHELOB
MICHELOB GOLDEN DRAFT LIGHT
TILT 8% LEMON LIME
BUSCH NA
SHOCK TOPBELGIAN WHITE ALE
MICHELOB ULTRALIME CACTUS
MICHELOB ULTRAAMBER
BUDWEISER AMERICAN ALE
BASS ALE
KOKANEE GLACIER PILSENER
BACARDI SILVER MOJITO
ODOULS AMBER NA
ANHEUSER-BUSCH SEASONAL
BECKS PREMIER LIGHT
BACARDI SILVER RAZ
MICHELOB ULTR POMEGRANAT RSPBRRY
BUD ICE LIGHT
TILT
HAAKE BECK NA
HOEGAARDEN WHITE ALE
ZIEGENBOCK AMBER
BACARDI SILVER STRAWBERRY
BODDINGTONS PUB CREAM ALE
BECKS DARK
BECKS OKTOBERFEST
BACARDI SILVER LEMONADE
KIRIN ICHIBAN
MICHELOB SEASONAL
WILD BLUE
ROCK LIGHT
BACARDI SILVER SIGNATURE SANGRIA
MICHELOB ULTR TUSCN ORNG GRAPFRT
BACARDI SILVER WATERMELON
REDBRIDGE
BACARDI SILVER MOJITO POMEGRANATE
KOKANEE GOLD
TAKE 6 HOME VARIETYPACK
BUSCH ASSORTED
BACARDI SILVER MOJITO MANGO
BUD EXTRA
MICHELOB HONEYLAGER
LOWENBRAU

MILLERCOORS BREWING
COORS LIGHT
MILLER LITE
KEYSTONE LIGHT
MILLER HIGH LIFE
ICEHOUSE
MILWAUKEES BEST LIGHT
STEELRSRV HI GRAV LAGER
MILLER GENUINE DRAFT
MILWAUKEES BEST ICE
COORS
MILWAUKEES BEST
MGD LIGHT 64
OLDE ENGLISH 800 MALT LIQ
MILLER HIGH LIFE LIGHT
BLUE MOON BELGIUM WHITE
KEYSTONE ICE
MICKEYS MALT LIQUOR
FOSTERS LAGER
GEORGE KILLIANS IRISH RED
SPARKS
SPARKS PLUS
MOLSON CANADIAN
BLUE MOON SEASONAL
STEELRSRV TRIPLE EXPORT
MILLER CHILL
HAMMS
MAGNUM
RED DOG
KEYSTONE
MOLSON ICE
LEINENKUGELSEASONAL
HEN WNHRDS PVT RSRV
OLDE ENGLISH HG800
FOSTERS PREMIUM ALE
SOUTHPAW LIGHT
HEN WNHRDS BLUE BOAR PALE
LEINENKUGELSUNSET WHT
MILLER LITE ICE
PILSNER URQUELL
PERONI NASTRO AZZURRO
LEINENKUGEL
BGROLSCH LAGER
LEINENKUGELCLASSIC AMBER
MOLSON GOLDEN
SHARPS NA
MICKEYS ICE ALE
COORS NA
MOLSON XXX
HEN WNHRDS HONEYHEFE
LEINENKUGELBERRYWEISS
MOLSON CANADIAN LIGHT
HEN WNHRDS BLOND LAGER
LEINENKUGELRED
LEINENKUGELVARIETYPACK
OLD VIENNA
HEN WNHRD CLSSC DARK
COORS EXTRAGOLD
HEN WNHRDS BELGIAN WHT
SPARKS LIGHT
LEINENKUGELLIGHT
HEN WEINHARDS SEASONAL
LEINENKUGLCREAMYDARK
HAMMS SPECIALLIGHT
TYSKIE GRONIE

]]> http://BeerWarsMovie.Com/2009/12/01/who-owns-what/feed/ 32 Does Size Matter? http://BeerWarsMovie.Com/2009/06/26/does-size-matter/ http://BeerWarsMovie.Com/2009/06/26/does-size-matter/#comments Fri, 26 Jun 2009 14:14:18 +0000 Anat http://BeerWarsMovie.Com/?p=863 I just read this comment about the trailer on YouTube : “This is such propaganda! Why is Jim Koch talking about his products when everyone knows that most of the Sam Adams line is contract brewed by Miller. In addition, he is one of the largest brewers in the country. I personally like a lot of different styles of beer, and I think it is up to the consumer as to what they drink. You can’t sit here and tell me that every micro brew out there would not like to sell more of their product! The elitist attitudes will destroy the craft beer movement.”

Wow. This guy is certainly passionate. And some of his comments were echoed by people I met at screenings and panels over the past few weeks.

One thing is certain. There is no singular craft beer enthusiast. And perceptions vary widely.

There are many who believe that craft beer should stay small and local. Some believe that craft beer should not be made by corporations. But on one of the panels, all 5 brewers admitted that their breweries/brewpubs were all… corporations. Seems like those people feel less connected once “their” discovery brand gets “too big” and move on to the next small brand. But that’s a contradiction. All breweries are businesses (that’s why some homebrewers see going “pro” as the next step) and therefore want to get bigger. Bigger means making more beer to satisfy consumer demand. And just because they get bigger doesn’t mean they’re sacrificing quality or their soul. I think Sam Calagione addresses this issue eloquently in the film when he contemplates expansion. And by the way, Boston Beer (maker of Sam Adams) is less than 1% of the US beer market so size is relative.

I believe that consumers should drink what they like. Period. Regardless of the size of the brewery. It’s all about personal choice. I have nothing against BudMillerCoors. Even craft brewers admit that there’s nothing better on a really hot summer day. I think that choice is personal. Buy products from companies whose quality appeals to you. And if you care, whose ethics match yours.

More from the panels/audience Q&A to come.

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