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Apr
18
6

BE CAREFUL WHAT YOU WISH FOR

I’ve been on radio silence for the past few days. Getting ready for the event and then processing everything. I meant what I said all along, I wanted this film to start a conversation. And it has. Lots of comments on Twitter, Facebook and this blog. And emails too. I plan to address the good, the bad and the ugly. But first I need a few days off. Much more to come after the weekend. Beach, baby beach.

And for those who doubt the mainstream interest in this topic, this ran yesterday on CNN… one day late I know but it did run.

FILED UNDER: Events, News
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Apr
6
13

Top 5 reasons to go see BEER WARS LIVE on April 16th

5. It’s the day after tax day. You made it through another year.

4. You actually care about the subject matter. The continued success of craft beer and craft brewers.

3. It’ll make you CRAVE a great beer. As if you need an excuse…

2. By supporting an independent film you’re ensuring that more films will be made by filmmakers seeking the truth vs. the homogenization of studio films.

1. By attending this event you are showing your support for the craft beer movement. This is as mainstream as it gets. Beer Wars Live is being shown in 440 theaters by the same people who bring the Metropolitan Opera and This American Life into movie theaters. If you don’t show up, it speaks volumes. Everyone is watching…

FILED UNDER: Events, News
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Apr
2
3

2 weeks and counting…

So close and yet… Here’s an interview I recorded a few days ago in case you can’t wait for the big day. So cool to be on itunes!

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FILED UNDER: Audio, News
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Mar
27
10

ONE NIGHT ONLY

We’re 20 days from Beer Wars LIVE and while we have tons of buzz out there, it’s not translating into ticket sales. Not yet. I know that people aren’t used to buying tickets for movies until the last minute, but let explain why I think it’s important to buy in advance. This is a one night event, which it means that if you want in, you should plan ahead. In some markets we have a limited number of seats available. In others we may be able to add more if demand exists. Buying ahead sends a message that the groundswell has begun.

Remember that NCM Fathom bet big on interest from the beer community. They’re the same people who bring the Metropolitan Opera and This American Life into theatres. Let’s show them that this event is garnering the same type of support.

So… please, if at all possible, support this event by going to fathomevents.com and buy your tickets today.

FILED UNDER: Events, News
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Mar
4
2

IT’S OFFICIAL

Today is our official launch for BEER WARS LIVE on April 16th. We are going to be in 440 theatres across America for one night only. We will have the world premiere of the film followed by a live talk-show style panel with key people from the movie (think reunion show) led by Ben Stein. For more on the event or to find a theatre near you go to the Fathom Events website.

We’ve already received lots of buzz (all viral) and people are planning events in their communities that evening. Please help us to get the word out so that we can get the conversation started!

And check back often for more exclusive videos.

Greg Koch (Stone) and Kim Jordan (New Belgium) will be posted this week in addition to Jim Koch (Boston Beer) and Sam Calagione (Dogfish Head).

FILED UNDER: News
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Feb
26
3

BIG NEWS TO SHARE

I am so tired because I have been working 24/7 on the big launch. I have to say that while I am exhausted, I am also so excited that all this hard work is finally going live. While making this film, my focus has been on sharing this story. So here we go.

I’ve been planning for tomorrow for the past three years and all I can say is: It’s HERE!

Watch this space for more blog posts but in the meantime, watch the trailer and tell me what you think…

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FILED UNDER: News
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Next
Oenophiles have SIDEWAYS and BOTTLE SHOCK; now their beer-loving counterparts can claim a film as their own.
- Rotten Tomatoes
A David and Goliath story pitting the country's smallest brewers against the largest.
- CNN
Beer Wars: Brewed in America, is an eye-opening, funny and righteously infuriating documentary by first-time filmmaker Anat Baron. Her film (think of it as Suds: A Love Story) is also a pretty damning indictment of not just the beer industry but contemporary unfettered unregulated capitalism's disturbing excesses.
- Box Office Magazine
In Beer Wars, entrepreneurialism and opportunity go awry when tainted by greed and a thirst for power.
- Los Angeles Times
Beer Wars certainly raises some interesting questions, the most potent of which is, is this what capitalism is meant to be?
- New Times
For those who are keeping the American dream alive, this spirited documentary raises a toast.
- St Louis Post-Dispatch
A trenchant analysis unapologetic in its rebuke of Big Beer, Beer Wars is heartily recommended for patrons already inclined to opt for the local brew at every tap. It will also appeal to patrons interested in craft foods as well as homebrewed beer and wine and others particular about quality.
- Library Journal