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When I made the film, I ended up with over 180 hours of footage. The film is only 85 minutes long. So… lots of footage is just sitting there waiting (begging) to be seen. And there’s some FABULOUS stuff, especially the interviews and brewery visits with some of the who’s who in beer.
I’m planning to edit some more videos but I need your help. Who do you want more of? Please give me your top 5.
Loading ...I just read this comment about the trailer on YouTube : “This is such propaganda! Why is Jim Koch talking about his products when everyone knows that most of the Sam Adams line is contract brewed by Miller. In addition, he is one of the largest brewers in the country. I personally like a lot of different styles of beer, and I think it is up to the consumer as to what they drink. You can’t sit here and tell me that every micro brew out there would not like to sell more of their product! The elitist attitudes will destroy the craft beer movement.”
Wow. This guy is certainly passionate. And some of his comments were echoed by people I met at screenings and panels over the past few weeks.
One thing is certain. There is no singular craft beer enthusiast. And perceptions vary widely.
Read the rest of this entry »
I’m excited to take Beer Wars out to Texas this weekend and Boston the next. This will be my first opportunity to interact directly with theater audiences which is a great opportunity to actually have a conversation.
I’m looking forward to joining Greg Koch (Stone) in Austin, Claus Hagelman (Dogfish Head) in Houston, and to finally meeting Brock Wagner (St. Arnold) in San Antonio, all at the Alamo Drafthouse who have been waiting patiently for the film’s release for quite a while. I’m expecting the Q&A to be quite lively and I look forward to hearing what’s on people’s minds and sharing my experiences and perspective on the issues. Read the rest of this entry »
I’ve been thinking a lot about how to get the conversation started with a bigger audience. After all, that’s why I made the film – to get lots of people to watch it and talk about it. Beer Wars Live was a great launch pad but there are hundreds of thousands, if not millions of people around the world who have never heard of Beer Wars. So how do you get the word out in this heavily saturated, heavily messaged era we live in? And how do you do it without a multi million dollar advertising campaign? Read the rest of this entry »
It’s been 10 days since the big night. I wanted to let everyone else have their say, before jumping in. The good news is that there has been a great deal of positive feedback from people who saw the film. But it is the beer bloggers who have raised issues. So I have mixed feelings about addressing their feedback; is this really what I want to engage in? But ultimately, I’d like to articulate my thoughts and move forward with everyone. To the actual issues the film addresses.
Spoiler alert: If you have not seen the film then you may want to stop reading and make up your own mind at a future screening or from the DVD. Read the rest of this entry »
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