It’s been 3½ years since Beer Wars was released. I still see plenty of tweets and Facebook posts about the film’s impact on viewers. But it’s nice to be reminded that this film is still relevant. And that it continues to inspire. While I love getting kudos from craft beer drinkers, I’m always delighted to hear from entrepreneurs in other industries about their struggles and triumphs.
Today I saw that Entrepreneur magazine listed Beer Wars as one of 10 Must-See Documentaries for Entrepreneurs.
Here’s their take:
A genuine David vs. Goliath story, America’s small artisanal brewers try to grab a piece of the market share from fizzy yellow giants like Anheuser-Busch.
Why it’s a must-see: Any entrepreneur attempting to break into an established market can relate to the challenges faced by these craft breweries. The point to be taken from this film is to always educate your potential customers on the superiority of your product. Sam Adams’s founder Jim Koch puts it best, “Almost all our beer knowledge comes from Budweiser, Miller and Coors. It’s as if all we knew about food we learned from McDonald’s.”
Lesson: It’s your job to find a way to reach your customers in such a way that makes them realize they deserve better — and better you can provide.