I’m sad to announce that Rhonda Kallman has left the beer industry. Whatever your feelings about Rhonda or Moonshot, it’s always sad when an entrepreneur abandons their dream.
Kallman is shutting down New Century Brewing for good this month, and preparing for the next challenge. The decision follows a move last fall by the FDA that essentially banned New Century’s Moonshot beer because it contained caffeine.
Kallman, who ran New Century out of her Cohasset home, puts most of the blame for New Century’s demise on the FDA. The decision to label the caffeine in the beer as a dangerous substance took the fizz out of her expansion plans. She says it didn’t make sense to reformulate Moonshot one more time, especially without its signature ingredient. Her other product – Edison Light – had a following, but it wasn’t doing well enough to sustain New Century on its own.
You can read the whole story here:
We wish Rhonda the best of luck as she pursues new adventures.