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Jul
18
1

Rhonda Kallman Leaves Beer Industry

I’m sad to announce that Rhonda Kallman has left the beer industry. Whatever your feelings about Rhonda or Moonshot, it’s always sad when an entrepreneur abandons their dream.

Kallman is shutting down New Century Brewing for good this month, and preparing for the next challenge. The decision follows a move last fall by the FDA that essentially banned New Century’s Moonshot beer because it contained caffeine.

Kallman, who ran New Century out of her Cohasset home, puts most of the blame for New Century’s demise on the FDA. The decision to label the caffeine in the beer as a dangerous substance took the fizz out of her expansion plans. She says it didn’t make sense to reformulate Moonshot one more time, especially without its signature ingredient. Her other product – Edison Light – had a following, but it wasn’t doing well enough to sustain New Century on its own.

You can read the whole story here:

FDA’s move is last call for local beer company.

We wish Rhonda the best of luck as she pursues new adventures.

Oenophiles have SIDEWAYS and BOTTLE SHOCK; now their beer-loving counterparts can claim a film as their own.
- Rotten Tomatoes
A David and Goliath story pitting the country's smallest brewers against the largest.
- CNN
Beer Wars: Brewed in America, is an eye-opening, funny and righteously infuriating documentary by first-time filmmaker Anat Baron. Her film (think of it as Suds: A Love Story) is also a pretty damning indictment of not just the beer industry but contemporary unfettered unregulated capitalism's disturbing excesses.
- Box Office Magazine
In Beer Wars, entrepreneurialism and opportunity go awry when tainted by greed and a thirst for power.
- Los Angeles Times
Beer Wars certainly raises some interesting questions, the most potent of which is, is this what capitalism is meant to be?
- New Times
For those who are keeping the American dream alive, this spirited documentary raises a toast.
- St Louis Post-Dispatch
A trenchant analysis unapologetic in its rebuke of Big Beer, Beer Wars is heartily recommended for patrons already inclined to opt for the local brew at every tap. It will also appeal to patrons interested in craft foods as well as homebrewed beer and wine and others particular about quality.
- Library Journal