Hitting a Nerve

Now that the film is out there and easily available, it’s nice to hear from folks who happen to come across it on cable, satellite, iTunes, Amazon or Netflix. I love that the message is being heard and that people find the film entertaining and also eye opening. I just found out that a member of the Busch family watched it on demand and recommended it to friends.

Thought I’d share a few of the thousands of comments I’ve received:

“You know you’re in a good bar when someone mentions Beer Wars as the reason they’ve decided to reform their beerin’ ways.”
Chris D. on Twitter

“I just saw it tonight and loved it. I work for a wine distributor that handles some beer, the ones Bud doesn’t want. Spaten/Franziskaner (INBEV now) is one of our big players and a Bud rep tried to yank my Franziskaner facing today. They eat their own! The beer/ wine mgr. at the store pretty much told him Bud doesn’t own the shelf space just because they write the sets. I used to work for a Gallo distributor and it’s the same with them.”
Brian S. on Facebook

Beer Wars taught me the difference between good beer taste & ‘good’ beer companies. All about anti big 3 now.”
Noelle S. on Twitter

“Just saw this last night. Being a home brewer and a fan of the micro breweries I have got to say I really loved this film… I was just at a beer shop in my city (Philadelphia) picking up some beers, and happily noticed Coors/Bud and the like on the bottom shelf below handle level.”
Sean T. on Facebook

“Thanks so much for making your film – I am a conscientious objector to big food in general, but I never really thought of the beer angle…

The moment for me was the amount of money that ‘Big Beer’ spends on the lobby – It’s mind boggling that they need that kind of firepower to keep the status quo.

I have immediately and completely stopped buying anything but stuff from the little guys, and am currently trying to see if I can get a distributor to pick up an east coast brewery (Harpoon) that has no exposure here (Colorado).”
Jim T. in an email

“You opened my eyes there! I needed a good reason to start looking at smaller beer makers. Really made me mad on how big companies trample on the little guy.”
Ron B. on Facebook

Please keep the conversation going by adding your comments.

4 Responses to “Hitting a Nerve”

  1. Kathleen says:

    Hello from New York City!

    Just wanted to say that my husband and I loved the movie and have been spreading the word as much as possible. We recently had a BBQ that was BYOB and attempted to boycott big beer companies to get people to try new beers. We hosted around 50 people over the course of about 8 hours. During the clean up process, I found 1 large can of Fosters out of all the beer bottles from smaller breweries like Brooklyn, Dogfish Head, Rogue, Sierra Nevada, Allagash, Anchor and many more. I’d say it was an overall success!

  2. Anat says:

    Sounds like you have friends with good taste! I hope the message continues to spread and that folks begin to think about their choices in beer, and food in general.

  3. If you want a really interesting evening of beer history and current state of affairs watch this first:

    Its an A&E special filmed before Beer Wars that looks at the rise of the major breweries. Whats really interesting are the future predictions. Its out of print but copies can be found at eBay, amazon, BitTorrent, etc.

    It dovetails nicely into Beer Wars

  4. Shane H. says:

    Listen, the movie was decent. Besides the narrator shrill voice it did in fact have some message: Don’t ever buy Moonshot. That woman is terrible! “Meow, meow, meow, I left a highly successful independent craft brewery to have someone else make some beer with caffeine in it. What? It’s a rat race out there? You don’t say. Wow, well maybe if I piss and moan and show pictures of my starving family in our beautiful house people will buy me beer.”

    I understand that it can be rough but the audience doesn’t want to hear a stupid sob story about a woman who purposefully tears up every time a camera is focused on her. “Oh, no! Bud realized this could be a good idea and made their own. What did they do? Take a business class or something?”

    Let the consumer decide what beer they drink. Just because they play commercials doesn’t mean I get a craving for “The Big 3” only stupid people who do not care about the beer because they just want to get drunk. That’s why they control the market, they were there first, and realized people just want to drink to get intoxicated. That’s why the guy from DFH is right: one consumer at a time.

    I’m ranting but your film was very good, not “eye-opening” but informative, until that woman gets on screen. It ruins the film. You can’t make a documentary when you try and make the audience sympathize. It ruins the concept. Beer films are fun(Strange Brew)! You should have stressed the “soul” of the craft brew companies. The prevailing element which has allowed them to grow, not the story of a business woman who can’t sell her commonplace idea. By the way, car accident happen more frequently when alcohol and caffeine are mixed; it gives the drinker the illusion of sobriety.

Oenophiles have SIDEWAYS and BOTTLE SHOCK; now their beer-loving counterparts can claim a film as their own.
- Rotten Tomatoes
A David and Goliath story pitting the country's smallest brewers against the largest.
Beer Wars: Brewed in America, is an eye-opening, funny and righteously infuriating documentary by first-time filmmaker Anat Baron. Her film (think of it as Suds: A Love Story) is also a pretty damning indictment of not just the beer industry but contemporary unfettered unregulated capitalism's disturbing excesses.
- Box Office Magazine
In Beer Wars, entrepreneurialism and opportunity go awry when tainted by greed and a thirst for power.
- Los Angeles Times
Beer Wars certainly raises some interesting questions, the most potent of which is, is this what capitalism is meant to be?
- New Times
For those who are keeping the American dream alive, this spirited documentary raises a toast.
- St Louis Post-Dispatch
A trenchant analysis unapologetic in its rebuke of Big Beer, Beer Wars is heartily recommended for patrons already inclined to opt for the local brew at every tap. It will also appeal to patrons interested in craft foods as well as homebrewed beer and wine and others particular about quality.
- Library Journal