Comments on: The Latest David and Goliath Saga in the Beer Wars http://BeerWarsMovie.Com/2009/10/14/the-latest-david-and-goliath-saga-in-the-beer-wars/ In America, size matters. The bigger you are, the more power you have, especially in the business world. Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries. Thu, 11 Mar 2010 21:40:29 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Beer Nation http://BeerWarsMovie.Com/2009/10/14/the-latest-david-and-goliath-saga-in-the-beer-wars/comment-page-1/#comment-400 Beer Nation Thu, 15 Oct 2009 22:05:26 +0000 http://BeerWarsMovie.Com/?p=900#comment-400 In the case of Dogfish Head's Chicory Stout and Punkin' Ale, was A-B challenging Dogfish Head's right to use the names, or merely challenging its right to trademark protect those names (i.e., prevent others from using the names)? It seems far more likely that A-B was merely challenging Dogfish Head's right to trademark protect them, especially Chicory Stout which is a descriptive name (e.g., you can't trademark the name "apple pie") and therefore not available for trademarking. In that case, Dogfish Head would be allowed to use the names, but so would any other brewer. In the case of Dogfish Head’s Chicory Stout and Punkin’ Ale, was A-B challenging Dogfish Head’s right to use the names, or merely challenging its right to trademark protect those names (i.e., prevent others from using the names)? It seems far more likely that A-B was merely challenging Dogfish Head’s right to trademark protect them, especially Chicory Stout which is a descriptive name (e.g., you can’t trademark the name “apple pie”) and therefore not available for trademarking. In that case, Dogfish Head would be allowed to use the names, but so would any other brewer.

]]> By: Eric Sorensen http://BeerWarsMovie.Com/2009/10/14/the-latest-david-and-goliath-saga-in-the-beer-wars/comment-page-1/#comment-398 Eric Sorensen Wed, 14 Oct 2009 23:45:15 +0000 http://BeerWarsMovie.Com/?p=900#comment-398 Since Hansen's wouldn't license in Australia, someone beat them to the punch and trademarked the name. Of course Odwalla was making Monster C at least six years before Hansen, who also made smoothies got the name for energy/functional drinks. and then of course there is the beer connection (from Hansen investors page): Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.8 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch was ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America's top recycler of aluminum cans. For more information, visit www.anheuser-busch.com. Based in Corona, California, Hansen Natural Corporation is a leading marketer of alternative and functional beverages and energy drinks. In addition to Monster Energy, Lost Energy and Rumba energy juice, products marketed by Hansen include Hansen's® Natural Sodas, Hansen's fruit juice smoothies and Hansen's® 100 percent juices, juice blends and multi vitamin juices, Junior Juice® juices, Blue Sky® brand beverages and Fizzit™ brand powdered drink mixes. For more information visit www.hansens.com and www.monsterenergy.com. "know your enemy" - Black Flag Since Hansen’s wouldn’t license in Australia, someone beat them to the punch and trademarked the name. Of course Odwalla was making Monster C at least six years before Hansen, who also made smoothies got the name for energy/functional drinks. and then of course there is the beer connection (from Hansen investors page):

Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.8 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch was ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2006. Anheuser Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America’s top recycler of aluminum cans. For more information, visit http://www.anheuser-busch.com. Based in Corona, California, Hansen Natural Corporation is a leading marketer of alternative and functional beverages and energy drinks. In addition to Monster Energy, Lost Energy and Rumba energy juice, products marketed by Hansen include Hansen’s® Natural Sodas, Hansen’s fruit juice smoothies and Hansen’s® 100 percent juices, juice blends and multi vitamin juices, Junior Juice® juices, Blue Sky® brand beverages and Fizzit™ brand powdered drink mixes. For more information visit http://www.hansens.com and http://www.monsterenergy.com.

“know your enemy” – Black Flag

]]> By: markskar http://BeerWarsMovie.Com/2009/10/14/the-latest-david-and-goliath-saga-in-the-beer-wars/comment-page-1/#comment-397 markskar Wed, 14 Oct 2009 20:58:36 +0000 http://BeerWarsMovie.Com/?p=900#comment-397 I can't believe more people aren't talking about the A-B connection. Makes a little more sense now... I can’t believe more people aren’t talking about the A-B connection. Makes a little more sense now…

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