Jul
31
1

What I learned from the White House Beer Summit

  1. The mainstream media knows absolutely nothing about who makes what beer.
  2. The same media didn’t understand why craft brewers were upset over the beer choices, especially Bud Light (see #1).
  3. Most Americans didn’t care about the beers themselves.
  4. Some Americans did care about who made the beers.
  5. Many of the small brewers who made media appearances used it as an opportunity to promote their own breweries as opposed to the community.
  6. There wasn’t much opposition to the idea of the BEER Summit from the anti-alcohol folks.
  7. The story was played out as soon as the beer choices were revealed.
  8. It was a one-note story that didn’t lead to a bigger conversation. Yawn.

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FILED UNDER: General, News
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One Response to “What I learned from the White House Beer Summit”

  1. Zuk says:
    August 7, 2009 at 12:17 AM

    As for #2, I assume one of the reasons Obama ordered Bud Light was more political reasons. He might enjoy craft beer (maybe not a big fun..) but as your movie said craft beers from American micro breweries is only 5% share. So if even he had ordered the one of the most famous craft brews such as DFH 90min or Stone Arrogant Bastard, majority of fellow Americans wouldn’t have known and wouldn’t felt in common with him. PBR sounds too political choice for him, and always there’s a possibility that the picked brewery might have used it as an advertisement like “President Beer!” Bud Light is anyway largest share so it was a safe choice as the president. Of course I hate it though. I mean Bud Light not the president! :)

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