I just read this comment about the trailer on YouTube : “This is such propaganda! Why is Jim Koch talking about his products when everyone knows that most of the Sam Adams line is contract brewed by Miller. In addition, he is one of the largest brewers in the country. I personally like a lot of different styles of beer, and I think it is up to the consumer as to what they drink. You can’t sit here and tell me that every micro brew out there would not like to sell more of their product! The elitist attitudes will destroy the craft beer movement.”
Wow. This guy is certainly passionate. And some of his comments were echoed by people I met at screenings and panels over the past few weeks.
One thing is certain. There is no singular craft beer enthusiast. And perceptions vary widely.
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