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	<title>Comments on: Getting the message out</title>
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	<link>http://BeerWarsMovie.Com/2009/05/07/getting-the-message-out/</link>
	<description>In America, size matters. The bigger you are, the more power you have, especially in the business world.  Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.</description>
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		<title>By: Hal O'Brien</title>
		<link>http://BeerWarsMovie.Com/2009/05/07/getting-the-message-out/comment-page-1/#comment-356</link>
		<dc:creator>Hal O'Brien</dc:creator>
		<pubDate>Sat, 11 Jul 2009 10:25:42 +0000</pubDate>
		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=782#comment-356</guid>
		<description>Oops.  Mind faster than my fingers.  When I was talking about Pitt &amp; Soderbergh, I meant in reference to &quot;Moneyball,&quot; which both were involved in but recently had production cancelled.  That is, what if they decided to self-finance despite the studio pulling out, and then self-distributing the way you did?  The precedent for cutting the studios out as middlemen would be significant.</description>
		<content:encoded><![CDATA[<p>Oops.  Mind faster than my fingers.  When I was talking about Pitt &amp; Soderbergh, I meant in reference to &#8220;Moneyball,&#8221; which both were involved in but recently had production cancelled.  That is, what if they decided to self-finance despite the studio pulling out, and then self-distributing the way you did?  The precedent for cutting the studios out as middlemen would be significant.</p>
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		<title>By: Hal O'Brien</title>
		<link>http://BeerWarsMovie.Com/2009/05/07/getting-the-message-out/comment-page-1/#comment-355</link>
		<dc:creator>Hal O'Brien</dc:creator>
		<pubDate>Sat, 11 Jul 2009 10:22:38 +0000</pubDate>
		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=782#comment-355</guid>
		<description>Anat, just what was the gross for the event?

I ask because I think the whole process is fascinating for a direct challenge to the studio system.  Imagine, for example, if Brad Pitt and Steven Soderbergh decided to self-finance and then show at 440 screens using Fathom as you did.  No studio involved.  It would be interesting.

My usual source for movie money figures, boxofficemojo.com , doesn&#039;t list &quot;Beer Wars&quot; at all.  Which is strange.

Doing a back of the envelope calculation, if there were 440 screens, with 150 attendees, at $15 per ticket, I get... $990,000.  Make it 75/screen, and it&#039;s still $495,000.

That may not sound like much to movie aficionados, but it definitely beats &quot;Zyzzyx Road,&quot; which famously grossed only $30. (Here&#039;s the write-up at Entertainment Weekly: http://www.ew.com/ew/article/0,,20011268,00.html )

Thanks for your time, consideration, and a fine movie.</description>
		<content:encoded><![CDATA[<p>Anat, just what was the gross for the event?</p>
<p>I ask because I think the whole process is fascinating for a direct challenge to the studio system.  Imagine, for example, if Brad Pitt and Steven Soderbergh decided to self-finance and then show at 440 screens using Fathom as you did.  No studio involved.  It would be interesting.</p>
<p>My usual source for movie money figures, boxofficemojo.com , doesn&#8217;t list &#8220;Beer Wars&#8221; at all.  Which is strange.</p>
<p>Doing a back of the envelope calculation, if there were 440 screens, with 150 attendees, at $15 per ticket, I get&#8230; $990,000.  Make it 75/screen, and it&#8217;s still $495,000.</p>
<p>That may not sound like much to movie aficionados, but it definitely beats &#8220;Zyzzyx Road,&#8221; which famously grossed only $30. (Here&#8217;s the write-up at Entertainment Weekly: <a href="http://www.ew.com/ew/article/0,,20011268,00.html" rel="nofollow">http://www.ew.com/ew/article/0,,20011268,00.html</a> )</p>
<p>Thanks for your time, consideration, and a fine movie.</p>
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		<title>By: David Deuser</title>
		<link>http://BeerWarsMovie.Com/2009/05/07/getting-the-message-out/comment-page-1/#comment-321</link>
		<dc:creator>David Deuser</dc:creator>
		<pubDate>Mon, 08 Jun 2009 15:40:35 +0000</pubDate>
		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=782#comment-321</guid>
		<description>Thank you</description>
		<content:encoded><![CDATA[<p>Thank you</p>
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		<title>By: David Deuser</title>
		<link>http://BeerWarsMovie.Com/2009/05/07/getting-the-message-out/comment-page-1/#comment-320</link>
		<dc:creator>David Deuser</dc:creator>
		<pubDate>Mon, 08 Jun 2009 15:39:52 +0000</pubDate>
		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=782#comment-320</guid>
		<description>Unfortunately I missed the movie. Is the DVD for sale? 
Sincerely,
David Deuser
Binding Brauerei USA</description>
		<content:encoded><![CDATA[<p>Unfortunately I missed the movie. Is the DVD for sale?<br />
Sincerely,<br />
David Deuser<br />
Binding Brauerei USA</p>
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		<title>By: Anat</title>
		<link>http://BeerWarsMovie.Com/2009/05/07/getting-the-message-out/comment-page-1/#comment-302</link>
		<dc:creator>Anat</dc:creator>
		<pubDate>Mon, 25 May 2009 23:21:13 +0000</pubDate>
		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=782#comment-302</guid>
		<description>Zach and Kris: Sign up for our newsletter. It&#039;ll be available in a few weeks.</description>
		<content:encoded><![CDATA[<p>Zach and Kris: Sign up for our newsletter. It&#8217;ll be available in a few weeks.</p>
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		<title>By: Kris</title>
		<link>http://BeerWarsMovie.Com/2009/05/07/getting-the-message-out/comment-page-1/#comment-301</link>
		<dc:creator>Kris</dc:creator>
		<pubDate>Mon, 25 May 2009 22:50:48 +0000</pubDate>
		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=782#comment-301</guid>
		<description>Also got stuck &amp; haven&#039;t seen it yet...how can I see it now??</description>
		<content:encoded><![CDATA[<p>Also got stuck &amp; haven&#8217;t seen it yet&#8230;how can I see it now??</p>
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		<title>By: Zach Neuman</title>
		<link>http://BeerWarsMovie.Com/2009/05/07/getting-the-message-out/comment-page-1/#comment-295</link>
		<dc:creator>Zach Neuman</dc:creator>
		<pubDate>Sun, 17 May 2009 18:28:42 +0000</pubDate>
		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=782#comment-295</guid>
		<description>I missed it! when is the DVD coming out I would really like to see this movie?</description>
		<content:encoded><![CDATA[<p>I missed it! when is the DVD coming out I would really like to see this movie?</p>
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		<title>By: Zach Neuman</title>
		<link>http://BeerWarsMovie.Com/2009/05/07/getting-the-message-out/comment-page-1/#comment-294</link>
		<dc:creator>Zach Neuman</dc:creator>
		<pubDate>Sun, 17 May 2009 18:28:14 +0000</pubDate>
		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=782#comment-294</guid>
		<description>I missed it! when is the DVD coming out I really want to see this movie</description>
		<content:encoded><![CDATA[<p>I missed it! when is the DVD coming out I really want to see this movie</p>
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		<title>By: Scott Woodcock</title>
		<link>http://BeerWarsMovie.Com/2009/05/07/getting-the-message-out/comment-page-1/#comment-293</link>
		<dc:creator>Scott Woodcock</dc:creator>
		<pubDate>Fri, 15 May 2009 18:55:28 +0000</pubDate>
		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=782#comment-293</guid>
		<description>I think you did a fabulous job! I loved how it not only addressed beer, but also the problems with politics and the stresses of small business. I would not worry about the few rude comments. I thoroughly enjoyed your film. I hope to see another some day.</description>
		<content:encoded><![CDATA[<p>I think you did a fabulous job! I loved how it not only addressed beer, but also the problems with politics and the stresses of small business. I would not worry about the few rude comments. I thoroughly enjoyed your film. I hope to see another some day.</p>
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		<title>By: Craig Guido</title>
		<link>http://BeerWarsMovie.Com/2009/05/07/getting-the-message-out/comment-page-1/#comment-290</link>
		<dc:creator>Craig Guido</dc:creator>
		<pubDate>Tue, 12 May 2009 18:56:12 +0000</pubDate>
		<guid isPermaLink="false">http://BeerWarsMovie.Com/?p=782#comment-290</guid>
		<description>Anat...  I like to sequel idea!!    anyway... I think that the picture did what it was suppose to do... And I think that some people that are craft beer &quot;fanatics&quot; who said there wasn&#039;t enough..of whatever they thought... didn&#039;t really realize that they are not so much the target audience for the movie... They are already helping out David (the Sam&#039;s and Greg&#039;s of the world) against the Goliath (InBev and the such).... Anyway... I thought it was great... and can&#039;t wait until I can buy the DVD...   How long will I have to wait for the DVD???  And when can I get my Beer Wars Pint Glass!!!???

Craig

PS Laurie... I live in Boston.. but spend a lot of time in the Burgh... I think that they are 2 great Beer towns... I go to Fat Head&#039;s (Pittsburgh&#039;s Sunset) anything I am in town!!</description>
		<content:encoded><![CDATA[<p>Anat&#8230;  I like to sequel idea!!    anyway&#8230; I think that the picture did what it was suppose to do&#8230; And I think that some people that are craft beer &#8220;fanatics&#8221; who said there wasn&#8217;t enough..of whatever they thought&#8230; didn&#8217;t really realize that they are not so much the target audience for the movie&#8230; They are already helping out David (the Sam&#8217;s and Greg&#8217;s of the world) against the Goliath (InBev and the such)&#8230;. Anyway&#8230; I thought it was great&#8230; and can&#8217;t wait until I can buy the DVD&#8230;   How long will I have to wait for the DVD???  And when can I get my Beer Wars Pint Glass!!!???</p>
<p>Craig</p>
<p>PS Laurie&#8230; I live in Boston.. but spend a lot of time in the Burgh&#8230; I think that they are 2 great Beer towns&#8230; I go to Fat Head&#8217;s (Pittsburgh&#8217;s Sunset) anything I am in town!!</p>
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