Comments on: My response to (some) beer bloggers http://BeerWarsMovie.Com/2009/04/26/my-response-to-some-beer-bloggers/ In America, size matters. The bigger you are, the more power you have, especially in the business world. Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries. Fri, 12 Mar 2010 04:27:12 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Kattie Ransom http://BeerWarsMovie.Com/2009/04/26/my-response-to-some-beer-bloggers/comment-page-1/#comment-1236 Kattie Ransom Thu, 11 Mar 2010 12:32:31 +0000 http://BeerWarsMovie.Com/?p=746#comment-1236 All The Latest Movies In Theaters can be seen for free at F L Y 3 4 . c o m All The Latest Movies In Theaters can be seen for free at F L Y 3 4 . c o m

]]> By: TR http://BeerWarsMovie.Com/2009/04/26/my-response-to-some-beer-bloggers/comment-page-1/#comment-1042 TR Tue, 09 Feb 2010 21:31:00 +0000 http://BeerWarsMovie.Com/?p=746#comment-1042 Ms. Baron Just finished watching "Beer Wars." Bravo -- for no other reason than you put on film what we "Beeks" (beer geeks) trumpet to others every day; "Bud, Coors, Miller, etc. ain't beer. Come with me -- I'll buy you a BEER and show you what you're missing and by the way, here's another reason to stop drinking that crap. It ain't about the beer, it's about the money. It's ALWAYS about the money so if you're gonna spend your hard-earned cash, why not spend it down the road at Dick's Brewery or Pike's or Salmon Creek." (Forgive me, I'm a Washington state resident & our Pacific NW Beer is un-matched by anyone...except maybe Dogfish but don't tell anyone I said that. I'll deny it in court.) Anyway, having spent several years in the "biz", congrats on your film. And if others don't like it, well -- as you said, that's what art is all about and fuck 'em. Ms. Baron
Just finished watching “Beer Wars.”
Bravo — for no other reason than you put on film what we “Beeks” (beer geeks) trumpet to others every day; “Bud, Coors, Miller, etc. ain’t beer. Come with me — I’ll buy you a BEER and show you what you’re missing and by the way, here’s another reason to stop drinking that crap. It ain’t about the beer, it’s about the money. It’s ALWAYS about the money so if you’re gonna spend your hard-earned cash, why not spend it down the road at Dick’s Brewery or Pike’s or Salmon Creek.” (Forgive me, I’m a Washington state resident & our Pacific NW Beer is un-matched by anyone…except maybe Dogfish but don’t tell anyone I said that. I’ll deny it in court.)
Anyway, having spent several years in the “biz”, congrats on your film. And if others don’t like it, well — as you said, that’s what art is all about and fuck ‘em.

]]> By: Kelli Garner http://BeerWarsMovie.Com/2009/04/26/my-response-to-some-beer-bloggers/comment-page-1/#comment-386 Kelli Garner Sat, 26 Sep 2009 08:41:21 +0000 http://BeerWarsMovie.Com/?p=746#comment-386 I enjoy this site, it is worth me coming back I enjoy this site, it is worth me coming back

]]> By: Tom Brophy http://BeerWarsMovie.Com/2009/04/26/my-response-to-some-beer-bloggers/comment-page-1/#comment-282 Tom Brophy Thu, 30 Apr 2009 02:59:07 +0000 http://BeerWarsMovie.Com/?p=746#comment-282 Anat, Thanks again for having the patience,guts and humor to make "Beer Wars". I was glad to spend the money and time to see your movie. If only we could have enjoyed a beer or three while watching it... It was great to see the other people that I told about your movie show up to support your work too. I think the reason you are catching some flak from "home brewers" was due to the way many of us found out about your movie, which was through the AHA "From the Tap" newsletter. My first impression when I heard about the movie was "cool a movie about craft brewers competing to brew the best... And hey Charlie P.was in it too!" Maybe too many of us created our own expectations from that... Charlie P. - Now there's a star for your next movie. The moonshot beer story I would have to agree was not something I did not want to spend time watching. After the movie we all agreed that it was a product we wouldn't purchase. I should also add that we understood why she was in it. Although Rhonda obviously show passion for what she does and worked hard to push her idea, her story showed a layer of what it takes to try and get your "product" out there. Something that is taken for granted in the internet age... I've never tried a DogFish beer, but will soon. Jim Koch would have been a character to see more of... The way your movie was presented I think has given some us more insight on (or re-enforced) how much our government, marketing, the three tier system, and big companies take our choices away. Thanks again and hope to hear about your next film! Anat,

Thanks again for having the patience,guts and humor to make “Beer Wars”. I was glad to spend the money and time to see your movie.

If only we could have enjoyed a beer or three while watching it…
It was great to see the other people that I told about your movie show up to support your work too.

I think the reason you are catching some flak from “home brewers” was due to the way many of us found out about your movie, which was through the AHA “From the Tap” newsletter. My first impression when I heard about the movie was “cool a movie about craft brewers competing to brew the best… And hey Charlie P.was in it too!” Maybe too many of us created our own expectations from that…

Charlie P. – Now there’s a star for your next movie.

The moonshot beer story I would have to agree was not something I did not want to spend time watching. After the movie we all agreed that it was a product we wouldn’t purchase. I should also add that we understood why she was in it. Although Rhonda obviously show passion for what she does and worked hard to push her idea, her story showed a layer of what it takes to try and get your “product” out there. Something that is taken for granted in the internet age…

I’ve never tried a DogFish beer, but will soon. Jim Koch would have been a character to see more of…

The way your movie was presented I think has given some us more insight on (or re-enforced) how much our government, marketing, the three tier system, and big companies take our choices away.

Thanks again and hope to hear about your next film!

]]> By: Andy http://BeerWarsMovie.Com/2009/04/26/my-response-to-some-beer-bloggers/comment-page-1/#comment-281 Andy Wed, 29 Apr 2009 06:28:15 +0000 http://BeerWarsMovie.Com/?p=746#comment-281 First off I was really excited about this movie and couldn't wait to see it. 80% off it was very boring and not worth the $15 ( first movie I ever asked for a refund ). It is not hopless. Find someone who is interesting to us Beer geeks to tell the story and foucus on REAL Beer with flarvor and somthing to offer not Moon shoot. It's not that people hate you but for this we need someone WE can relate to. Beer geeks are not corpporate minded, which is where I see you. You should have given equal time ti Stone as they have done more for Great beer than anyone. Stone not only makes Kick Ass Beer but the distripute everything worth drinking. I have seen what Bud and Miller are trying to do and am disgusted by beers like Hop Hound which reminds me of something Duff would put out to get to the under age crowd. Which is where I put Moon Shoot. something for 18 year olds to drink and stay up all night. Maybe instead of trying to get Kids drinking they could have made a Good ale and added coffee or what ever. I really hope if you don't redo this to appeal to Beer Geeks ( who are the ones interested in beer ) then some one else will make it right. Truth is people who drink Bud DON'T CARE they drink while watching tv or what ever. their drinking is to enjoy what activity is going on and they will drink what ever garbage that is handed to them. I do other activities while I enjoy my beer for a reason to enjoy a Stone, Dogfish head, or a Home Brew. If you don't appeal to those who love beer than who are you trying to sell this movie to????? If I drank Bud I would have stayed home to watch the game. The theatre I was at only had disappointed Beer geeks :( one more note. before the movie started there was a buzz in the room everyone was happy and joking. make this movie to please the only people interested in a movie about beer!!!!!!! First off I was really excited about this movie and couldn’t wait to see it. 80% off it was very boring and not worth the $15 ( first movie I ever asked for a refund ). It is not hopless. Find someone who is interesting to us Beer geeks to tell the story and foucus on REAL Beer with flarvor and somthing to offer not Moon shoot. It’s not that people hate you but for this we need someone WE can relate to. Beer geeks are not corpporate minded, which is where I see you. You should have given equal time ti Stone as they have done more for Great beer than anyone. Stone not only makes Kick Ass Beer but the distripute everything worth drinking.
I have seen what Bud and Miller are trying to do and am disgusted by beers like Hop Hound which reminds me of something Duff would put out to get to the under age crowd. Which is where I put Moon Shoot. something for 18 year olds to drink and stay up all night. Maybe instead of trying to get Kids drinking they could have made a Good ale and added coffee or what ever.
I really hope if you don’t redo this to appeal to Beer Geeks ( who are the ones interested in beer ) then some one else will make it right.
Truth is people who drink Bud DON’T CARE they drink while watching tv or what ever. their drinking is to enjoy what activity is going on and they will drink what ever garbage that is handed to them. I do other activities while I enjoy my beer for a reason to enjoy a Stone, Dogfish head, or a Home Brew. If you don’t appeal to those who love beer than who are you trying to sell this movie to????? If I drank Bud I would have stayed home to watch the game. The theatre I was at only had disappointed Beer geeks :(
one more note. before the movie started there was a buzz in the room everyone was happy and joking. make this movie to please the only people interested in a movie about beer!!!!!!!

]]> By: Jordan LaBouff http://BeerWarsMovie.Com/2009/04/26/my-response-to-some-beer-bloggers/comment-page-1/#comment-280 Jordan LaBouff Wed, 29 Apr 2009 03:46:46 +0000 http://BeerWarsMovie.Com/?p=746#comment-280 Anat: First of all I'd like to thank you for taking the initiative to make this film. It was a wonderful event and I hope you'll stay active in the industry. The Rhonda argument has been the most interesting for me, and I've talked about it in detail in my review of the event on my blog (http://jandrae.com). The excerpt below summarizes my point. "When the customers see that love, feel that love and most importantly, taste that love, they respond and build the brewery into something that can reach a little further. When that love is replaced with cheap, flavorless adjuncts like marketing gimmicks the consumers will not respond and you will always be crushed by the big guys who can do those gimmicks bigger, faster, and better (e.g., Budweiser’s B^e vs. Moonshot). The inclusion of Rhonda may have been Anat Baron’s own appeal to a mass audience, but it told her story perhaps better than she intended." Anat:

First of all I’d like to thank you for taking the initiative to make this film. It was a wonderful event and I hope you’ll stay active in the industry.

The Rhonda argument has been the most interesting for me, and I’ve talked about it in detail in my review of the event on my blog (http://jandrae.com). The excerpt below summarizes my point.

“When the customers see that love, feel that love and most importantly, taste that love, they respond and build the brewery into something that can reach a little further. When that love is replaced with cheap, flavorless adjuncts like marketing gimmicks the consumers will not respond and you will always be crushed by the big guys who can do those gimmicks bigger, faster, and better (e.g., Budweiser’s B^e vs. Moonshot). The inclusion of Rhonda may have been Anat Baron’s own appeal to a mass audience, but it told her story perhaps better than she intended.”

]]> By: Barb Jackson http://BeerWarsMovie.Com/2009/04/26/my-response-to-some-beer-bloggers/comment-page-1/#comment-279 Barb Jackson Tue, 28 Apr 2009 21:05:37 +0000 http://BeerWarsMovie.Com/?p=746#comment-279 This movie was of interest to me because I have invested in a craft brewery, have worked on an award winning documentary and I am interested in the politics of booze having studied the wine and beer industry, pre and post Prohibition. I found this movie riveting in its coverage of the spectrum of big beer's political influence and the powerlessness of the craft industry in the three tier distribution system. I say "Well done!" Local criticism of the movie came from the distribution side that was present at the film. Big Surprise! It's payola like the record industry in the fifties and sixties but the enforcement is not there because they are such big political contributors. We have to press legislators to wrest control from those boys because they do not play fair, believe me I know. This movie was of interest to me because I have invested in a craft brewery, have worked on an award winning documentary and I am interested in the politics of booze having studied the wine and beer industry, pre and post Prohibition. I found this movie riveting in its coverage of the spectrum of big beer’s political influence and the powerlessness of the craft industry in the three tier distribution system. I say “Well done!” Local criticism of the movie came from the distribution side that was present at the film. Big Surprise! It’s payola like the record industry in the fifties and sixties but the enforcement is not there because they are such big political contributors. We have to press legislators to wrest control from those boys because they do not play fair, believe me I know.

]]> By: Bob Mack http://BeerWarsMovie.Com/2009/04/26/my-response-to-some-beer-bloggers/comment-page-1/#comment-278 Bob Mack Tue, 28 Apr 2009 19:12:40 +0000 http://BeerWarsMovie.Com/?p=746#comment-278 By the way, does anyone comment on the overall production values of this film, or are all the comments directed at the content? I thought the film was extremely well done and very enjoyable to watch from a film production perspective. I know that you must have had a great crew working with you, but you pulled off a very nice looking finished product! By the way, does anyone comment on the overall production values of this film, or are all the comments directed at the content? I thought the film was extremely well done and very enjoyable to watch from a film production perspective. I know that you must have had a great crew working with you, but you pulled off a very nice looking finished product!

]]> By: Bob Mack http://BeerWarsMovie.Com/2009/04/26/my-response-to-some-beer-bloggers/comment-page-1/#comment-277 Bob Mack Tue, 28 Apr 2009 19:10:13 +0000 http://BeerWarsMovie.Com/?p=746#comment-277 Anat - I tend to agree with you on franchise laws and of course, that's a huge topic and a can of worms at best. They should be part of the conversation but I know that there are some distribs who find them to be difficult and I know that the craft brewers don't like them. I think there is some value in franchise laws but I think they go to extremes in too many cases. That being said, thanks again for bringing the conversation to a new level. I don't mean to nitpick what you've done but I am excited to participate in the conversation that you started and at the end of the day, I am grateful that we can agree or disagree, but either way we can share a great beer in the process! Anat – I tend to agree with you on franchise laws and of course, that’s a huge topic and a can of worms at best. They should be part of the conversation but I know that there are some distribs who find them to be difficult and I know that the craft brewers don’t like them. I think there is some value in franchise laws but I think they go to extremes in too many cases.

That being said, thanks again for bringing the conversation to a new level. I don’t mean to nitpick what you’ve done but I am excited to participate in the conversation that you started and at the end of the day, I am grateful that we can agree or disagree, but either way we can share a great beer in the process!

]]> By: Gile http://BeerWarsMovie.Com/2009/04/26/my-response-to-some-beer-bloggers/comment-page-1/#comment-276 Gile Tue, 28 Apr 2009 04:59:46 +0000 http://BeerWarsMovie.Com/?p=746#comment-276 I thought the movie put out a message and got the conversation rolling. Beer bloggers have taken it upon themselves to become movie critics and fail. On the follow up post I did on our blog, only a small portion was aimed at the movie. Also it was said that the target audience isn't the craft beer drinker, it is those that are not drinking craft brew. A movie to bring them over to the "dark side", the dark side of BEER that is! Keep up the good work, also looking forward to the DVD so that I can pass to my (gay) friends that drink Corona! http://www.corebrewing.com/2009/04/beer-wars-movie-event-recap/ Happy drinking, -Gile [Look for 'Gile The Angry' to hit the liquor store shelves in the coming years] I thought the movie put out a message and got the conversation rolling. Beer bloggers have taken it upon themselves to become movie critics and fail. On the follow up post I did on our blog, only a small portion was aimed at the movie.

Also it was said that the target audience isn’t the craft beer drinker, it is those that are not drinking craft brew. A movie to bring them over to the “dark side”, the dark side of BEER that is!

Keep up the good work, also looking forward to the DVD so that I can pass to my (gay) friends that drink Corona!

http://www.corebrewing.com/2009/04/beer-wars-movie-event-recap/

Happy drinking,
-Gile [Look for 'Gile The Angry' to hit the liquor store shelves in the coming years]

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