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Mar
28
14

Blue Moon

While making the film, I was surprised that many of the brands on supermarket and grocery store shelves that appear to be made by small craft brewers actually come from BudMillerCoors. OK, I wasn’t really surprised because I knew how things worked having been in the beer business but the proliferation of “craft style beers” was staggering. How is a consumer supposed to know what’s a “real” craft beer. Is it the type of beer? Or the brewer that matters?

Check out the Blue Moon video extra and decide for yourself.

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Mar
27
10

ONE NIGHT ONLY

We’re 20 days from Beer Wars LIVE and while we have tons of buzz out there, it’s not translating into ticket sales. Not yet. I know that people aren’t used to buying tickets for movies until the last minute, but let explain why I think it’s important to buy in advance. This is a one night event, which it means that if you want in, you should plan ahead. In some markets we have a limited number of seats available. In others we may be able to add more if demand exists. Buying ahead sends a message that the groundswell has begun.

Remember that NCM Fathom bet big on interest from the beer community. They’re the same people who bring the Metropolitan Opera and This American Life into theatres. Let’s show them that this event is garnering the same type of support.

So… please, if at all possible, support this event by going to fathomevents.com and buy your tickets today.

Mar
21
1

Inspiration

I’ve been thinking a lot about how entrepreneurs find their passion. So often it’s about finding a hobby and turning it into your life’s work.

Here’s a video of Charlie Papazian who inspired many to begin homebrewing beer. And so many took what they started making in their kitchens and basements into breweries and brewpubs and made it into their careers. Sharing their passion with those who appreciate their creations.

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Mar
18
1

Theatrical Trailer

Here’s the new theatrical trailer that starts running this coming Friday.

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Mar
16
2

BEER WARS LIVE!

event poster

As of Friday the 13th (I guess it is actually a lucky day) there are trailers running for Beer Wars Live in 1,000 movie theatres across America. And posters hanging in 650 theatres. I have not had a chance to go to a theatre this weekend, so if you go to the movies, please let me know that you’ve seen them.

Even better, post a picture of you with the poster on your blog or your favorite social networking tool and share a link to your pic in the comments section below. Don’t forget to include the theatre location.

The event poster is also available online.

See you at the movies!

Mar
12
2

5 Weeks and Counting

I can’t believe that in 5 weeks from today, we’ll be getting ready for the big event. As you can imagine, preparations are well on the way. Excitement is building. I’ll be sharing a lot more in the coming weeks.

In the meantime, here’s another video extra. This one features Kim Jordan, Founder of New Belgium Brewing (makers of Fat Tire). Her company is one of the biggest success stories in the craft beer world.

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Mar
5
1

Inspiration

I’m so excited by the response we’re getting to the site and the event. And all the people who want to help spread the word. Please tell your friends, tell your enemies, tell the world. Beer Wars Live April 16th. Be there.

Here is a new video of Greg Koch from Stone Brewing talking about making it in the ultra competitive beer business. You can see more clips in extras.

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Mar
4
2

IT’S OFFICIAL

Today is our official launch for BEER WARS LIVE on April 16th. We are going to be in 440 theatres across America for one night only. We will have the world premiere of the film followed by a live talk-show style panel with key people from the movie (think reunion show) led by Ben Stein. For more on the event or to find a theatre near you go to the Fathom Events website.

We’ve already received lots of buzz (all viral) and people are planning events in their communities that evening. Please help us to get the word out so that we can get the conversation started!

And check back often for more exclusive videos.

Greg Koch (Stone) and Kim Jordan (New Belgium) will be posted this week in addition to Jim Koch (Boston Beer) and Sam Calagione (Dogfish Head).

Oenophiles have SIDEWAYS and BOTTLE SHOCK; now their beer-loving counterparts can claim a film as their own.
- Rotten Tomatoes
A David and Goliath story pitting the country's smallest brewers against the largest.
- CNN
Beer Wars: Brewed in America, is an eye-opening, funny and righteously infuriating documentary by first-time filmmaker Anat Baron. Her film (think of it as Suds: A Love Story) is also a pretty damning indictment of not just the beer industry but contemporary unfettered unregulated capitalism's disturbing excesses.
- Box Office Magazine
In Beer Wars, entrepreneurialism and opportunity go awry when tainted by greed and a thirst for power.
- Los Angeles Times
Beer Wars certainly raises some interesting questions, the most potent of which is, is this what capitalism is meant to be?
- New Times
For those who are keeping the American dream alive, this spirited documentary raises a toast.
- St Louis Post-Dispatch
A trenchant analysis unapologetic in its rebuke of Big Beer, Beer Wars is heartily recommended for patrons already inclined to opt for the local brew at every tap. It will also appeal to patrons interested in craft foods as well as homebrewed beer and wine and others particular about quality.
- Library Journal